Liezel Midwifery

Logo | Business Cards | Letterhead

As you can tell from the last name, this was a project for my mum who is a midwife. She wanted a logo represented her as classically ladylike. We avoided the cliches of typical Midwifery logos of a mum holding a tummy. We decided on a stamp design, something you imagine in a old hotel. The added vines around her initials were added to give some visual interest, while the weight of the initials keep these from being distracting.

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